Services/Role: Digital Marketing & Publicity Management

When I started, the digital marketing strategy was more traditional, with less in house photo and video content production, especially for social. I took a volume based and audience based approach by building out content streams that were platform specific to increase engagement. I.e., I created and produced a weekly vertical style announcements for stories (Instagram Reels didn’t exist yet), utilizing the swipe up function to drive ticket sales.

Additionally, I restarted previous Youtube efforts, strategically producing, by choosing artists with great potential for publicity and a strong fanbase to interview as well as document their performances with high quality coverage geared for shareability.

The results: increased Instagram following by over 40% in the first quarter and produced Youtube videos that garnered over 200,000 views in our first 3 months of revamping the channel.

Some notable shows are listed to the right and in my reel.

As a Publicity Liaison at Sundance Institute, I oversee the materials management and theme-based pitching of 25 films across the World Dramatic, World Documentary and Spotlight categories.








My time at Grow.co wasn’t long, but it was one of the most pivotal points in my career. 

I was a Marketing & Events Assistant, helping to produce and write website content in addition to helping with back end registration tasks. It was the exposure to the work ethic, creativity, and execution of C-Suite Executives that changed the way I worked and thought about marketing. 

Grow Commerce is a conference targeted towards attracting the fastest growing digital brands and their C-Suite executives. 

CMS management & trouble shooting, asset management, content creation and copywriting were my responsibilities here.